Market Expansion

Growing beyond Singapore, into the region and into life.

Growing our communities in Vietnam through Blissful Brides, Clubpets and its pet-parent app, alongside shared lifestyle experiences at Citrus Café.

01Vietnam

Blissful Brides Vietnam.

A trusted space for Vietnamese couples to explore the latest wedding trends, connect with vendors, and create unforgettable celebrations. Bringing 20+ years of Singapore wedding-industry expertise to a vibrant new market.

Cities

HCMC · Hanoi

Primary launch markets

Audience

B2C + B2B

Couples and vendors

02Vietnam

Clubpets Vietnam.

A whole world for pets, right in your pocket.

Clubpets Vietnam brings pet parents together through stories, local discoveries and shared experiences. At the heart of this community is the Clubpets app — a companion for everyday life with your pet.

Open your daily gift, build your pet’s profile, share a moment with the community or find somewhere new to explore together. From your next pet-friendly stop to shopping and events, the app keeps your pet’s world close at hand.

Available in Vietnamese and English.

Clubpets app home with daily gifts and membership cardPet products in the Clubpets app store

A little joy, every day

Check in for daily gifts and keep track of your Clubpets coins and member rewards.

Explore together

Discover local vets, pet cafés, shops, spas and hotels for your next outing.

Find your community

Share photos and stories, celebrate little milestones and connect with fellow pet parents.

Make more memories

Explore community events and Pet of the Month activities, with more reasons to join in.

Shop for your companion

Browse a curated selection of pet products and keep your orders together in the app.

Their own little space

Create pet profiles and keep your membership, updates and everyday pet life in one place.

03Lifestyle

Citrus Café.

A pet-friendly café where pet owners socialise, couples find wedding inspiration, and Vietnamese visitors get a closer look at the wedding industry — all under one roof. Our first physical touchpoint, blending community, content, and coffee culture.

Pet-Friendly

For pets & people

A social space for owners and pups alike

Bridal Showcase

In-café showroom

Inspiration for Vietnamese visitors

Retail Corner

A testbed for pet retail in Vietnam.

The in-café display shelf showcases Clubpets merchandise alongside products from our partners, giving brands a real-world space to test the Vietnamese market, gather feedback, and meet local pet owners face to face.

Follow Citrus Café
Citrus Café storefront in Ho Chi Minh City
Clubpets and Blissful Brides magazines on the Citrus Café display shelf
Citrus Café interior and display area
Pink lounge seating inside Citrus Café
Community seating at Citrus Café
Brand publications and pet products on the Citrus Café shelf
Singapore Pet Festival coasters at Citrus Café